![]() The reality is attribution and deep linking go hand in hand – you don’t need two vendors to do the same thing. ![]() ![]() Most infuriating, sales teams across the ecosystem confuse marketers by spinning tales about how attribution and deep linking are related when it suits them, and not related when it doesn’t. Newcomers only think about UX and neglect the technical intricacies of attribution, API accessibility, partnership integrations, privacy, security, and robust technical support in both integration and tool usage. Legacy tools like Kochava and Tune that have fallen behind on attribution, and have given the process and technical nuances a bad rap. Most people don’t think about attribution and deep linking in the right way today. Introduction The state of attribution and deep linking today
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